Brands and their Facebook bots can now start conversations through ads
Facebook is making it easier than ever for brands to lure you into chatting with them.
The social network rolled out a new type of ad on Tuesday that lets advertisers with or without Messenger bots solicit messages through sponsored News Feed posts.
The posts look like any other ad on the site, but have a “send message” button in place of a link to an outside site.
SEE ALSO: Facebook’s branded bots have potential, but there’s a long way to go
Another iteration of the format lets brands run ads within a particular open conversation on the Messenger platform in an attempt to reconnect with users with whom they’ve talked before. Read more…More about Facebook, Business, and Advertising
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