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Category / Advertising

Spotify and Pandora need you speaking to commercials

We’ve all been there: You hear an ad while streaming music on Spotify or Pandora and it’s just too much effort to look up the product later.  Well, both music streaming services are looking into ways to change that with interactive voice ads.  SEE ALSO: Spotify now has 100 million paid subscribers worldwide Spotify announced...CONTINUE READING
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Tom Hiddleston’s nutrition advert is an actual wild journey

It was brought to the internet‘s attention on Friday that Tom Hiddleston recently starred in a Centrum commercial.  The ad, which was made for the company‘s Chinese market, is filmed from the perspective of an unknown woman — perhaps a vlogger, judging by the vertical video format — who walks down the stairs to find...CONTINUE READING
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Thank you for restoring her commercials, however Elizabeth Warren nonetheless desires to get a divorce Fb

Elizabeth Warren’s pledge to break up big tech companies has understandably ruffled some feathers. But her point was somewhat proven on Monday, as per a Politico report, when Facebook briefly took down the senator’s ads promoting her plan to curtail the influence of the social media giant.  SEE ALSO: Mark Zuckerberg’s former mentor says privacy...CONTINUE READING
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Google Assistant saves the day in vintage movie-themed Oscars commercials

Just as mobile phones would’ve saved a lot of trouble in Seinfeld, Google’s Assistant would’ve been a saviour in so many classic films. That’s the subject of the tech giant’s new ad for its voice-activated assistant, which aired during the 2019 Oscars on Sunday night. In the ads, Google Assistant steps in for HAL in...CONTINUE READING
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YouTube pulls promoting from anti-vaccination movies

YouTube said Friday that it would pull advertising from videos that espouse anti-vaccination conspiracy theories, according to BuzzFeed. The action contributes to a growing trend of social media companies taking action to combat the spread of vaccine misinformation online. Social media companies, including Facebook and YouTube, have recently been facing pressure to get better at...CONTINUE READING
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Hulu will quickly display advertisements while you pause a video

Hulu is experimenting with a brand new type of advertising. The video-streaming service announced on Thursday that it’s testing a new ad unit that presents viewers with an advertisement when they pause what they’re watching on Hulu. An example of what a pause ad on Hulu looks like.Image: HULUThe “pause ad,” as Hulu is calling...CONTINUE READING
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Christmas ad pokes fun at Trump and kids on the naughty list

You’re either naughty or nice, and these holidays Air New Zealand is focusing on the kids sitting on the bad side of Santa’s list. The airline has released its 2018 Christmas ad, and instead of poking fun of itself like it did last year and the year before, it’s looking to make things much nicer...CONTINUE READING
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Google to request verification for political ads ahead of EU election

Now that we’re very aware of how foreign interference can affect elections, Google is rolling out transparency rules for the upcoming European Union parliamentary vote. Google announced it will be requiring political ad buyers to verify themselves, the company announced in a blog post on Thursday. SEE ALSO: How an app developer helped Alexandria Ocasio-Cortez...CONTINUE READING
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YouTube to double pre-roll ads, so there’s less interruption later

It’s a familiar bugbear. There you are, watching a nice, long YouTube video, when an ad — usually with a stock soundtrack of a jangly ukulele and a glockenspiel — annoyingly rams itself somewhere midway. SEE ALSO: These senior citizen YouTubers are better than anyone else on this hellscape internet YouTube has a TV-inspired solution...CONTINUE READING
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