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Category / Advertising

An ad industry group nominated Russia’s election hack for all the awards

Vladimir Putin may not be bounding on stage to accept them any time soon. Regardless, all the ad industry’s marketing campaign awards should go to the Russian leader for his spectacular 2016 election hack, according to an international alliance of advertising creatives.  The anonymous group calls itself Project Meddle, and it claims to have already...CONTINUE READING

Lorde thanked New Zealand for supporting female musicians by taking out a full-page ad

Lorde may have lost Album of the Year at the Grammys, but she’s not letting it stop her from giving a thank you speech.  Tuesday, the singer took out a full-page ad in The New Zealand Herald to thank the country for believing in female musicians. It also was a response to the Recording Academy...CONTINUE READING

Peter Dinklage calls final ‘Game of Thrones’ episodes ‘heartbreaking’

It should come as no surprise that Peter Dinklage chose fire over ice after playing Tyrion Lannister on Game of Thrones. His character joined forces with dragon queen Daenerys two seasons ago, and now Dinklage is channeling the power of fire for a Doritos ad to air during Sunday’s Super Bowl. “I guess I can’t...CONTINUE READING

The big con: How tech companies made a killing by fudging their numbers

In May 2015, Snapchat cofounder Evan Spiegel sat onstage at a tech event and said his app was “approaching” 100 million daily active users in developed markets.  He was wrong — or, well, he exaggerated. In June 2015, Snapchat averaged 89 million daily active users overall, per Snap’s S-1 filingHeadlines at that time said otherwise. ...CONTINUE READING

Dating site ad banned for claiming that its algorithms work better than fate

Dating’s a numbers game. But, one dating site’s assertion that it applies a “scientifically-proven matching system” has resulted in the banning of an ad on the London Underground for making misleading claims.  SEE ALSO: The chilling reason everyone’s sharing that ‘New Yorker’ story about dating Per the Advertising Standards Authority’s (ASA) ruling, a billboard ad...CONTINUE READING

Woman pens open letter to Instagram because her feed is inundated with bras

A woman has penned an open letter to Instagram because she’s sick of seeing adverts for bras. But, her piece has raised an important question about Instagram’s algorithm and whether we can do anything to alter the ads in our feeds? In a Medium post entitled “Towards a bra-free Instagram experience”, Lauren Hallden—who works as...CONTINUE READING

Australia launches inquiry into how Google and Facebook affect local media

Australia’s worried Facebook and Google could eat up ad dollars and hurt local media. That’s why the country’s government formally ordered the Australian Consumer and Competition Commission (ACCC) to look into digital content platforms and their impact on media and advertising, with Facebook and Google at the top of the pile. SEE ALSO: Facebook has...CONTINUE READING