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Category / Advertising

Google unveils revamped Ad Settings page to reassure us about its data collection

The tech industry’s wave of “transparency and control” in online advertising is now washing over Google.  Google announced on Thursday an update to its Ad Settings page to increase — you guessed it — “transparency” for users around targeted advertising. It is also expanding the reach of its “Why this ad?” feature to all Google...CONTINUE READING

Samsung will pretend to break millions of TVs in a new ad. What could go wrong?

The general consensus when a TV starts to show static or blacks out is that something has gone terribly wrong. When you see it happen, you might get up, check the cord or cable box, and if you’re watching one of your favorite shows, you’d probably get upset.  But that’s not stopping Samsung from making...CONTINUE READING

Facebook and Instagram crack down on shady political ads

Facebook is taking new steps to make good on its promises to fight against election interference. Today, the social network announced a series of changes to its ad policies that are meant to increase transparency around political ads. SEE ALSO: Find out which of your Facebook friends are sharing fake news Beginning today, Facebook and...CONTINUE READING

Burger King stunt could spell the beginning of the end for Instagram Stories

There are two plausible reactions to a new Instagram campaign from Burger King. The first: Dope, burgers!  The second: Dang, brands are about to clog up my Stories feed. SEE ALSO: Don’t forget: Instagram is creepy, too Spanish Burger King used Instagram Stories’ polling feature to allow customers to build their own Whoppers — and then...CONTINUE READING

New Zealand’s so sick of being left off maps they’ve launched an entire ad campaign

New Zealand is continually omitted from maps of the world. Seriously, there’s an entire Reddit thread highlighting examples of the country being completely wiped from global existence.  Also known as Aotearoa or “the land of the long white cloud,” New Zealand is missing from maps in Getty stock images, German museums, Ikea wall stickers, tattoos,...CONTINUE READING

Snapchat is testing 6-second unskippable ads

Snap’s chase for ad dollars will see the company trying to get you to watch something called, wait for it, “Commercials.” The six-second unskippable ads will be tested on the TV-like Snapchat Shows, and not on personal stories or Discover editions, reports Digiday. SEE ALSO: Snapchat’s newest lenses will feed your selfie addiction Once reluctant...CONTINUE READING

Explosive new fried chicken ads are making us hungry

KFC’s new ad campaign for spicy chicken reimagines the flaming hot dish as, um, a deep-fried explosion.   At first glance, the image resembles a fiery action scene. But if you look closer, you’ll notice that the glowing smoke is actually KFC’s signature fried chicken — larger than life, of course. Awesome creative adds from KFC...CONTINUE READING

Facebook reiterates it’s not the only one targeting you with ads online

Facebook has been firmly under the spotlight about how it uses people’s data, but the platform wants to make one thing clear: It’s not the only company doing so. On Monday, the social network posted an explainer on how it collects your data through its services even when you’re not on Facebook. SEE ALSO: Bumble...CONTINUE READING

Why Ashley Madison still isn’t dead

Ashley Madison prioritizes discretion. That shouldn’t be surprising for a dating site focused on infidelity, but it’s quite ironic given a 2015 scandal that exposed email addresses, credit card transactions, and the personal information of 32 million users.  At least two Ashley Madison users reportedly committed suicide in the wake of the massive hack and...CONTINUE READING

This study broke down the psychology behind fonts using your favorite Netflix series

A study by Venngage broke down the psychology behind font design and marketing strategy, suggesting style can help influence a viewer’s choices. The study used title fonts of the top 50 Netflix series to create design categories and exhibit findings. Read more…More about Business, Marketing, Advertising, Art, and Netflix html template by responsive html template...CONTINUE READING
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