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Category / Advertising

Christmas ad pokes fun at Trump and kids on the naughty list

You’re either naughty or nice, and these holidays Air New Zealand is focusing on the kids sitting on the bad side of Santa’s list. The airline has released its 2018 Christmas ad, and instead of poking fun of itself like it did last year and the year before, it’s looking to make things much nicer...CONTINUE READING
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Google to request verification for political ads ahead of EU election

Now that we’re very aware of how foreign interference can affect elections, Google is rolling out transparency rules for the upcoming European Union parliamentary vote. Google announced it will be requiring political ad buyers to verify themselves, the company announced in a blog post on Thursday. SEE ALSO: How an app developer helped Alexandria Ocasio-Cortez...CONTINUE READING
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YouTube to double pre-roll ads, so there’s less interruption later

It’s a familiar bugbear. There you are, watching a nice, long YouTube video, when an ad — usually with a stock soundtrack of a jangly ukulele and a glockenspiel — annoyingly rams itself somewhere midway. SEE ALSO: These senior citizen YouTubers are better than anyone else on this hellscape internet YouTube has a TV-inspired solution...CONTINUE READING
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Supermarket ad banned for being too ‘political’ becomes an online hit

In April, Iceland became the first major UK supermarket to ban palm oil from its own products, in light of the severe environmental damage caused by increased global demand for the substance. The issue has been raised in a TV commercial for the supermarket, but the ad has been banned from television in the UK...CONTINUE READING
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WhatsApp ‘Status’ feature will soon include ads

It was bound to happen, eventually. WhatsApp is going to start showing you ads. Advertisements are coming to the messaging app’s Status feature, according to WhatsApp Vice President Chris Daniels. “We are going to be putting ads in ‘Status’,” said Daniels. “That is going to be primary monetisation mode for the company as well as...CONTINUE READING
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Goop has been reported to UK regulators for ‘potentially dangerous’ claims

Gwyneth Paltrow’s controversial lifestyle and wellness brand Goop is facing some adversity these days. Just a month after settling a consumer protection case in California over unscientific claims, Goop has been reported to two regulators in the UK — the National Trading Standards and the Advertising Standards Authority.  SEE ALSO: Gwyneth Paltrow’s Goop to pay...CONTINUE READING
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Tesla pulls useless ‘Full Self-Driving’ add-on from its cars

For years, Elon Musk has been touting the promise of a self-driving car. Well, it looks like that promise is a little further off than Musk previously thought, if it materializes at all. On Thursday, Elon Musk unveiled a new “lower cost, mid-range” Tesla Model 3 car coming in at around $45,000. At the same...CONTINUE READING
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Now you can buy movie tickets or book a vacation right from a YouTube ad

YouTube ads are about to get a lot more interactive. The Google-owned video platform today announced a brand-new video advertising option that will allow users to buy or download what the ad is advertising — straight from the ad itself. SEE ALSO: Facebook continues to go after YouTube with new video ad options Before this...CONTINUE READING
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Yahoo and AOL will continue to scan your emails for precious advertising data

If you’re a Yahoo or AOL email user, advertisers have a pretty good picture of exactly who you are because Yahoo and AOL are scanning your emails. According to the Wall Street Journal, Oath, the Verizon subsidiary that owns both email providers, “has been pitching a service to advertisers that analyzes more than 200 million...CONTINUE READING
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