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Category / Advertising

Now you can buy movie tickets or book a vacation right from a YouTube ad

YouTube ads are about to get a lot more interactive. The Google-owned video platform today announced a brand-new video advertising option that will allow users to buy or download what the ad is advertising — straight from the ad itself. SEE ALSO: Facebook continues to go after YouTube with new video ad options Before this...CONTINUE READING
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Yahoo and AOL will continue to scan your emails for precious advertising data

If you’re a Yahoo or AOL email user, advertisers have a pretty good picture of exactly who you are because Yahoo and AOL are scanning your emails. According to the Wall Street Journal, Oath, the Verizon subsidiary that owns both email providers, “has been pitching a service to advertisers that analyzes more than 200 million...CONTINUE READING
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Facebook’s new “Playable Ads” let you try mobile game demos right in your newsfeed

You can now try that mobile game before you buy — and without even leaving Facebook. Thursday, Facebook introduced a new ad solution with mobile game developers in mind. Dubbed “playable ads,” the feature lets video game marketers serve ads that give users the chance to try before buying.  Facebook users will be able interact with...CONTINUE READING
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Facebook is testing augmented reality ads in the News Feed

You’ll soon be able to try on sunglasses and buy them without ever leaving your Facebook app. SEE ALSO: Facebook ‘split memes’ are driving everyone crazy The social media company announced Tuesday that it’s beginning to test augmented reality advertisements in the News Feed.  For the uninitiated, augmented reality (AR) is a technology that overlays...CONTINUE READING
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Facebook seems to have a new favorite word: Transparency

In the midst of Facebook’s biggest public relations crisis ever, the social media behemoth wants everyone to know that it’s going to start taking transparency very, very seriously. That new commitment, the company explained, starts with changing its notoriously opaque policies and products to better reflect this newfound commitment. In a blog post, Facebook announced...CONTINUE READING
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Here are all 47 artists featured in Netflix’s ad highlighting black representation

Netflix recreated a legendary photo for its new ad showcasing black artists who create original content with the streaming giant. Aired during Sunday’s BET Awards broadcast, the ad dubbed “A Great Day in Hollywood” features 47 black actors, writers, showrunners, and producers from over 20 Netflix original shows, films and documentaries. SEE ALSO: Netflix’s ‘Dear...CONTINUE READING
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Autoplaying video ads are about to invade your Facebook Messenger inbox

Somehow, Facebook is still finding ways to make Facebook Messenger more annoying. Now, the company plans to bring autoplaying video ads to users Messenger inboxes as soon as Monday, according to a report from Recode. SEE ALSO: Facebook fires shots at YouTube with new poll and gaming creator tools Ads aren’t new to Messenger, but...CONTINUE READING
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Google unveils revamped Ad Settings page to reassure us about its data collection

The tech industry’s wave of “transparency and control” in online advertising is now washing over Google.  Google announced on Thursday an update to its Ad Settings page to increase — you guessed it — “transparency” for users around targeted advertising. It is also expanding the reach of its “Why this ad?” feature to all Google...CONTINUE READING
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