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Category / Brands

Dr. Bronner’s is the one excellent emblem on Twitter

Whether it’s Lil Debbie shilling out relationship advice or Sunny D igniting a conversation about depression, contemporary brand Twitter can be a depressing and dark place.  Nothing feels more cynical than when a brand appropriates the standardized millennial voice — ironic, detached, dejected — and uses it to hock their emulsified meat products and drinkable...CONTINUE READING
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Heinz made Ketchup Caviar so Valentine’s Day dates can dine like fancy trash

Nothing says romance like small round capsules filled with tomato goo. That’s the new Heinz motto, probably. Why? Well, for starters the condiment company is celebrating Valentine’s Day with a fancy new product called Ketchup Caviar, which is, essentially, exactly what it sounds like. Think regular caviar, then remove the delicacy of fish eggs, replace...CONTINUE READING
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13 of the absolute best and worst brand trolls in recent history

It’s Troll Week on Mashable. Join us as we explore the good, the bad, and the ugly of internet trolling. Anyone who’s used the internet knows that brands have a complex relationship with trolling. From restaurant chains and airlines to dictionary social media accounts and more, brands can only resist the urge to troll for...CONTINUE READING
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We need to talk about the Keebler cookie Twitter account

Ernie Keebler — the most well-known cookie-making elf of the famous Keebler Elves — is taking over my Twitter timeline with weirdly sexual tweets written in Spanish and he needs to chill. If you’re a fan of Kellogg’s snacks, you probably recognize Ernest J. Keebler as the cute little elf lurking on boxes of buttery...CONTINUE READING
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Facebook is testing augmented reality ads in the News Feed

You’ll soon be able to try on sunglasses and buy them without ever leaving your Facebook app. SEE ALSO: Facebook ‘split memes’ are driving everyone crazy The social media company announced Tuesday that it’s beginning to test augmented reality advertisements in the News Feed.  For the uninitiated, augmented reality (AR) is a technology that overlays...CONTINUE READING
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Reese’s Peanut Butter Cups only follows 1 person on Instagram, and it’s brilliant

Reese’s talent extends far beyond creating deliciously addicting peanut butter-filled cups of chocolate. Turns out, the brand is pretty social media savvy, too. A fan of the beloved candy company recently discovered that while about 100,000 people are following the brand on social media, Reese’s only follows ONE account on Instagram. Who’s the lucky person?...CONTINUE READING
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Brands realize they’ve been advertising on Alex Jones’ YouTube channel, instantly peace out

The hits keep on coming for Alex Jones. Associating with Jones and his Infowars website is a bad look unless you’re a Donald Trump-stanning conspiracy theorist. So when a bunch of brands discovered their ads were running on YouTube accounts associated with Jones, they all had roughly the same response: lolno. SEE ALSO: YouTube puts...CONTINUE READING
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We can guess how you vote based on the brands you like

Forget immigration. Democrats and Republicans can’t even agree on where to get chicken nuggets (Wendy’s, duh). A survey from Morning Consult published Thursday identified some of the most polarizing brands in America based on party affiliation. Brands that were once seen as studiously neutral have become explosively divisive. Even chain pizza, the last bipartisan cultural...CONTINUE READING
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