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Category / Media Industry

YouTube just made TV advertising more affordable than ever

TV advertising is notoriously expensive. YouTube just changed that. YouTube has announced it’s now letting advertisers run campaigns that specifically target users watching YouTube on television screens. The video giant has just launched a “TV screens device type” option on its Google Ads platform. This means that advertisers will now be able to specifically target...CONTINUE READING
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YouTube gives the boot to Partners who post ‘duplicative content’

If you’re a YouTube Partner uploading someone else’s work, beware. YouTube is checking in on you and might revoke your Partner privileges. In a post on the company’s official help forum, YouTube announced that it’s doubling down on efforts to curb abuse within the YouTube Partner Program. Specifically, a YouTube spokesperson outlined in the post...CONTINUE READING
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Now you can buy movie tickets or book a vacation right from a YouTube ad

YouTube ads are about to get a lot more interactive. The Google-owned video platform today announced a brand-new video advertising option that will allow users to buy or download what the ad is advertising — straight from the ad itself. SEE ALSO: Facebook continues to go after YouTube with new video ad options Before this...CONTINUE READING
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YouTube just made a major change to its trending page

Days after shuttering its dedicated gaming app, YouTube made some more big changes to how users discover content.  Now, YouTube’s trending tab breaks down what’s popular in five categories: music, live, gaming, news, and movies. SEE ALSO: YouTube will close YouTube Gaming, move it all to the main site Trending on YouTube previously just displayed...CONTINUE READING
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Twitter CEO responds to mountains of criticism from The New York Times

The New York Times is calling out Twitter and Twitter’s CEO has some thoughts. New York Times journalist Maggie Haberman wrote about why she’s taking a break from Twitter on Friday, including a laundry list of reasonable examples explaining why the app has become an unbearable experience for her and others. Twitter CEO Jack Dorsey...CONTINUE READING
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Company culture and importance of first impressions

First impressions count.  On this episode of “Masters of Scale,” entrepreneur Margaret Heffernan talks about how your company culture is reflected in the person people interact with first: your receptionist. “If you want to build a strong culture, the first thing you have to do is open your eyes,” “Masters of Scale” host and LinkedIn...CONTINUE READING
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This week in Trump magazine covers: crowning a king and channeling Miley Cyrus

Using a news magazine cover to make a statement about president Donald Trump is something of a cottage industry these days, but that didn’t stop Time and The Economist from dropping more covers directed at the 45th president.  SEE ALSO: Trump’s phones remain vulnerable because he considers security ‘inconvenient,’ report says The new Time cover...CONTINUE READING
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Watch our IRL dystopia in real time with these Sinclair local news broadcasts

If you wake up this morning not feeling frightened, you clearly haven’t spent enough time watching local news stan for Donald Trump. Last month, CNN’s Brian Stelter revealed that Sinclair Broadcast Group, operator of nearly 200 local television stations across the United States, would be recording promotional content about “irresponsible, one-sided news stories plaguing our...CONTINUE READING
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