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Category / Shoes

New Balance used AI to spot trendsetters during Fashion Week — did we make the cut?

New Balance put together a one-day activation during New York Fashion Week that used “Real Time Exception Spotting” technology to look for people who fashionably stood out from the crowd. If you were considered an “exception” by the AI, New Balance surprised you — on the spot — with a pair of New Balance Fresh...CONTINUE READING
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These genius heel protectors are wedding season lifesavers

Your heels give your outfit some oomph and pizzazz, make your legs look like a supermodel’s, and even offer you an extra boost of confidence. That is until you wear them at your college roommate’s garden wedding, and you suddenly feel like you’re sinking in quicksand. The struggle is real. SEE ALSO: This sneaker designer...CONTINUE READING
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