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Category / Snap Inc

Snapchat takes on TikTok with lip sync ‘Lens Problem’

The copied has become the copier.  Snapchat, whose features Facebook and others have spent years duplicating, is changing things up a bit by borrowing a new from a competitor. The app introduced a new “Lens Challenge” feature that lets users share interactive lip syncing videos similar to those on TikTok. SEE ALSO: The best apps...CONTINUE READING
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Snapchat launches 25 new premium video series in the UK

Snapchat has just announced the launch of 25 premium video series for its UK audience which could rival the likes of Instagram‘s IGTV and YouTube.  Rami Saad, head of international content partnerships at Snap, told Mashable at an event on Tuesday that the company is expanding its Snapchat Shows product with local video-on-demand programming.  SEE...CONTINUE READING
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Snapchat brings its lenses to desktop with new Snap Camera app

Snapchat is, for the first time, bringing its camera outside of its mobile app. The company just released a dedicated desktop app, called Snap Camera, which lets people use its signature augmented reality selfie lenses inside of other desktop apps. Snap is also partnering with Twitch, so streamers can use Snapchat lenses while they’re streaming....CONTINUE READING
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Snap is still losing users, blames its Android app

Snapchat’s poor Android app is still proving to be a major problem for the company. The app lost users for the second straight quarter, with its daily active users declining by 2 million, and Snapchat’s lackluster Android app may be to blame. SEE ALSO: Snapchat’s new mission: getting you to buy more stuff “The decline...CONTINUE READING
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Snapchat is starting to look a lot like Netflix

Snapchat just took a big step forward in its bid to reinvent TV. The company announced a new lineup of original shows, both scripted and unscripted, that will debut on Wednesday. The shows, now branded as “Snap Originals,” will be promoted prominently within the app and will receive prominent placement in Snapchat’s Discover section. SEE...CONTINUE READING
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Why CNN could soon share your Snapchat content

For all of Snapchat’s current woes, one of its greatest strengths continues to be its content.  Whether it’s music festivals, sporting events, catastrophic storms, or other breaking news events, Snapchat has set itself apart from its peers due to its unique ability to provide a first-person view into what’s happening around the world.  SEE ALSO:...CONTINUE READING
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Snapchat’s hated redesign made it lose users for the first time ever

Snapchat’s massively unpopular redesign continues to hurt the company. Snap disclosed Tuesday that the app lost 3 million of its daily active users due in large part to its controversial redesign. SEE ALSO: Snapchat and Amazon will team up on in-app shopping, report says The decline, which marked Snapchat’s first-ever quarter of negative user growth,...CONTINUE READING
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