The next two years will not be kind to the now rapidly declining desktop ad industry, according to a new report from a leading prognosticator.
Zenith, owned by French media buying firm Publicis Media, predicts that spending on smartphone ads will eclipse their desktop counterparts much sooner than anticipated — possibly as soon as next year — as people do more of their web browsing on smaller devices.
SEE ALSO: Olympics ratings fell for the first time since 2000 and advertisers aren’t happy
While not much healthier in the long term, beleaguered newspapers and magazines are expected to fare better in the next two years, losing only $9.6 billion and $4.4 billion respectively compared to desktop’s projected $10.7 billion loss. Read more…More about Business, Advertising, Zenith, Publicis, and Media
Powered by WPeMatico