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<div>Nike calls Serena Williams the 'greatest athlete ever' in new ad</div>

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The media has rehashed the Serena Williams origin story so many times at this point in her career that anybody with even a passing interest in tennis probably has some knowledge of the superstar’s life. 

With Williams once again poised for an historic win, Nike’s latest commercial takes advantage of this cultural saturation with a series of simple words and phrases meant to evoke the highs and lows of her ascendance to legendary status.

Williams has the chance to break a record if she notches her 23rd grand slam title at the U.S. Open in New York this month. Her unsuccessful bid to do so last year ended in an upset in the final round.   Read more…

More about Nike, Serena Williams, Business, Advertising, and Sports

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