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Why podcasts are so popular and what the format needs to grow

Are podcasts just having a moment? 
Almost two years ago, the true crime podcast Serial enthralled people worldwide with downloads hitting more than 1 million week by week. In its second season, Serial failed to capture as much buzz.
But podcasting hasn’t faded as an industry. In fact, podcasts were already on the rise well before Sarah Koenig started telling millions the story of Adnan Syed. 
SEE ALSO: When Was Podcasting Invented? Company’s Curious Patent Says 2003
“The Serial effect happened here in 2014. It happened in Stockholm two years before,” Måns Ulvestam, co-founder and CEO of podcasting platform Acast, said in an interview with Mashable’s Biz Please podcast.  Read more…More about Advertising, Business, Media, Acast, and Podcasts

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